Lavazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today, the Group is one of the leading players in the global coffee sector, with a turnover of over 3.9 billion euros and a portfolio of market-leading brands such as Lavazza, Carte Noire, Merrild and Kicking Horse.

Active in all business sectors, the Group operates in 140 markets through 9 production plants located in 5 countries. Its global presence is the result of over 130 years of growth, and the more than 30 billion cups of Lavazza coffee produced every year bear witness to a great success, driven by the goal of continuing to offer the best possible coffee in every form, taking care of every aspect of the supply chain, from the selection of the raw material to the product in the cup.

The Lavazza Group has revolutionised coffee culture by continuously investing in research and development: from the intuition that marked the company's early successes — the coffee blend — to the development of innovative packaging solutions; from the first espresso enjoyed in space to dozens of industrial patents. The ability to anticipate the times is also reflected in its focus on economic, social and environmental issues, which have always been a benchmark for corporate strategies.

«Awakening a better world every morning» is the corporate purpose of the Lavazza Group, with the aim of creating value for shareholders, employees, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.