We are PRIMA: Alpine roots, international vision.
For over 30 years, we have interpreted hospitality through details, materials, and atmospheres that transform a stay into an experience, and an experience into a memory.
We work alongside hotels and restaurants with a design-conscious and sensitive approach, building hospitality languages that speak of identity, comfort, and care. For us, every element contributes to the narrative of the establishment: perceived quality, the sensory nature of materials, the rhythm of spaces, the way a guest feels.
Our proposal combines well-being, design, and tailoring. We offer a range of premium skincare for the hotel industry, sleep solutions by Daunenstep – with duvets and pillows designed for rest, with a longevity focus oriented towards guest well-being – and our madeAmano concept, where menus, accessories, and details take shape in our bookbindery through artisanal craftsmanship, select materials, and bespoke design.
In this approach, quality and sustainability go hand in hand. The choice of materials, attention to durability, care in our processes, and a genuine sensitivity towards environmental impact are all part of our way of designing: responsibly, with moderation, and with vision.
We design hospitality journeys through details, materials, and atmospheres that give character to spaces and value to the length of the stay.
PRIMA • We are Hospitality Designers